- Make interviews interesting by recording little details about how the subject answers, looks, eats, begins, behaves etc.
- Know your audience in terms of what information they need (NME readers know who Muse are, New Statesman readers probably won't), but that doesn't necessarily mean changing your personal writing style.
- The key for a good interview is being able to ask questions to a total stranger that will elicit something interesting about them that hasn't been written before.
- It's not a coincidence that almost all magazines have a main image of a person staring out at the reader.
- You don't have to limit yourself to a certain type of music, readers nowadays are more eclectic than they were 10 or 20 years ago.
- The importance of a good logo and title - single word, catchy etc.
- Ways the cover information draws in the reader - it doesn't need to be too clever.
Thursday, 15 October 2009
Jude Rogers
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